About
B2B Product Design Studio
We design B2B products people actually want to use. Two successful products shipped. Building the next hit.
Our Design Philosophy
The Pottery Teacher
A ceramics teacher divided his class into two groups. One group would be graded solely on the quantity of work they produced—measured by the weight of clay they used. The other group would be graded on quality—they needed to produce just one perfect pot.
At the end of the term, a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity.
While the "quality" group sat theorizing about perfection, the "quantity" group was busy making pots. They learned from each attempt—what worked and what didn't. By the end, they had built real skill through iteration.
— From "Art & Fear" by David Bayles and Ted Orland
What This Means for Product
Skill in product design comes from many attempts and daily compounding improvements.
We don't wait for the perfect plan. We ship, learn, iterate. Each product teaches us something. Each failure makes the next attempt better.
Design for engagement. Build for scale. Ship for impact. Repeat.
Track Record
Products designed for a $10M/yr B2B client with 40,000+ users:
50%+
Support Automated
45%
SMS Response Rate
10%
In-App Response
Support Automation
Bot handling majority of user inquiries
SMS Engagement
High-response outreach system
Community Design
Discord for user testing and feedback
Feedback Systems
Bug report and feature tracker